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The Big Story: How The CCPA Will Affect Your Life

by: Ryan Joe // Thursday, September 19th, 2019-08:00 AM

Like it or not, the California Consumer Protection Act (CCPA) is an inevitability as of Jan. 1, 2020.

We’ve tried to be as comprehensive as possible covering the law and its potential impact. Earlier this year, new bills were introduced in an effort to influence that impact. Some bills – tweaking some of the language to add clarity, for instance – passed muster. Others – like a carve out for targeted advertising – did not.

Now, those bills await California Gov. Gavin Newsom’s signature, and practical guidance from the state attorney general.

This week on The Big Story, senior editor Allison Schiff, who’s been hot on the CCPA trail, discusses some of the nuances in the current CCPA draft where clarity is still needed. For instance, personal data is now no longer considered to be information that is “capable of being associated” with an individual or household – it is simply information that can be “reasonably associated.”

But what does that even mean? And what exactly, for the purposes for the CCPA, is a household?

Also, despite the influence of corporate lobbyists, the heart and soul of the CCPA is largely unchanged. We’ll discuss why, this time around, lobbyists were so ineffective.

And finally, we’ll break out a to-do list for the ad industry as they prepare for these major new data regulations.



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